Project Brief:
The project brief was to create a brand design for the organic non-alcoholic whiskey/spirit coming from Scotland region for everyone who wants to enjoy the taste of local spirit and wants to stay free of alcohol.
Brand Concept:
An idea for my concept was inspired by the local alchemy of whiskey and the local nature from Glasgow and Lowland valley of the River Clyde area. The pattern inspiration was the fern, a local plant of the river, and the cereal, one of the important ingredients for whisky. For the design solution, I decided to use a negative space that represents the contras of the non-alcoholic spirit to the true Whiskey. The Green color represents the color of the Clyde valley and at the same time connects the product to healthy and natural. The design has an organic, minimal, and abstract style to give a modern and luxurious character of the product.
Brand Vision:
The brand vision is to build a connection between a modern luxurious healthy product, and the traditional taste of the local spirit.
Brand Mission:
The brand mission is to create a sense of authentic healthy modern product for peoples who want to enjoy the traditional taste of the Scottish Whisky and stay free of alcohol.
Credits
Client:
non
Date:
2018
Category:
Packaging Design & Brand Design
